Innkeeping Live is the New weekly webinar series offered through PAII’s Education Program. Every Tuesday at 2pm Eastern, PAII will bring you a new topic, a new presenter, and a new tool to access best practices in the B&B industry.
To view any of the past recordings, please visit the Video Library by going to the top menu bar, click "Innkeeper Resources," then "Video Library." You must be signed in to view this option.
|April 1 :. 2:00pm|
Digital Marketing Doesn’t Have To Be So Hard
Presented by Patricia Wood, Buuteeq
We get it. As a modern-day innkeeper you’ve got a lot on your plate! Where the heck do you start when it comes to getting your site shipshape for 2014? We’ve identified the key marketing tactics of our most successful innkeepers to share with you!
In this hour-long webinar, we’ll let you in on their secrets and show you how easy it is to prioritize your marketing efforts according to what delights guests and gets them booking.
We’ll show you: the photos and content absolutely crucial for attracting visitors (and Google!); how successful innkeepers use directories to drive traffic to their websites; and how to claim your Google+ profile (hint: it’s easy!).
We promise you’ll walk away with a simple, accomplishable list of things you can do to make a measurable difference in your bookings this year!
|April 8 :. 2:00pm|
Getting More Midweek Business…from Businesses: How to Attract Them & Keep Them Coming Back
Presented by Jim Leitch, Inn on Grandbury
|April 15 :. 2:00pm|
Understanding Accounting - Part II
Presented by Madison Locklear
|April 22 :. 2:00pm |
Can an Elopement Package Increase Your Occupancy Rate?
Presented by David Westfall
Find out why in this hands on bottom line changing webinar.
|April 29 :. 2:00pm|
5 Tips to Book More Rooms with Email Marketing and 3 Interactive Case Studies on Great Email Campaigns!
Presented by Matt Bare, Q4Launch
Email Marketing is one of the most undervalued marketing methods used by Innkeepers today but study after study has it as the method that delivers the highest ROI! Matt Bare, Founder of Q4Launch, will be joining us to share 5 Tips to Book More Rooms with Email Marketing and sharing 3 Interactive Case Studies on what makes a great email campaign!