Upcoming Webinars (free for members)
Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)
Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing
-Caldwell House Bed and Breakfast
Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.
Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.
Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.
Wednesday, July 8, 2015, 2:00 PM EST (TBA)
Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.
Wednesday, August 5, 2015, 2:00 PM EST (TBA)
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them. -Forfeng Designs/Forfeng Media
Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.
Wednesday, September 9, 2015, 2:00 PM EST (TBA)
Wednesday, September 16, 2015, 2:00 PM EST (TBA)
Wednesday, September 23, 2015, 2:00 PM EST (TBA)
Wednesday, October 7, 2015, 2:00 PM EST (TBA)
Wednesday, October 14, 2015, 2:00 PM EST (TBA)
Wednesday, October 21, 2015, 2:00 PM EST
10 tax tips for B&Bs
We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know. We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.
-Legare, Bailey and Hinske, LLC