All participants will receive a FREE copy of the study.
The B&B industry NEEDS figures like these – Average Daily Rate (ADR), occupancy, revenue, etc. Every mature industry collects their own figures, and the B&B industry (in the past) has only collected comprehensive data like this EVERY TWO YEARS! We need to get with it and report our performance at least annually. The hotel industry collects data monthly. Let's do it at least annually!
You can find out how you're doing compared to the industry averages. The resulting report will allow you to compare your own performance against others around the nation and in your state. Financial and other institutions need good, accurate and reliable data like this to make judgments about our industry. The better the data, the less of a risk we appear to be. Refer to first bullet - all participants receive a FREE copy of the study!
Jay Karen, PAII's CEO, needs something to talk about for the remainder of 2010! He's on the road speaking at dozens of local, state and regional meetings of innkeepers, and he uses this data to make observations and suggestions about the B&B industry that help innkeepers improve their operations.
Requires Less Time Than a Batch of Peanut Butter Cookies
This study is a shorter version of our biennial survey. To complete the survey,you will need the following information:
Financial statements
Rate cards
Reservation and rooms history
About your data:
All data collected is held in the strictest of confidence and industry results are provided only in terms of group averages and totals and never on an individual basis. In addition, Industry Insights — the firm conducting the data collection, analysis and storage for this project — serves as an independent, third-party organization ensuring that no individual results are every shared with anyone, including PAII leadership or staff. Rest assured; your answers are completely confidential.
Take the Survey!
Go to http://www.innkeepingsurvey.com/ to create a user account and complete the survey by May 15. You must register a new account even if you filled out the 2009-2010 Industry Study of Operations and Finance. Contact Ingrid Thorson at PAII at ingrid@paii.org if you need more information or assistance.
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