Upcoming Webinars (free for members)

Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)

 

Wednesday, May 20, 2015, 2:00 PM EST

Pros & Cons of offering Pet Friendly Rooms

Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.

-Forfeng Designs/Forfeng Media


Wednesday, June 10, 2015, 2:00 PM EST

The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing

-Caldwell House Bed and Breakfast


Wednesday, June 17, 2015, 2:00 PM EST

Reputation Management with a Channel Manager

Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.

-Cloudbeds

 

Wednesday, June 24, 2015, 2:00 PM EST

The 5 Greatest Marketing Challenges

In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.

-Bedandbreakfast.com


Wednesday, July 1, 2015, 2:00 PM EST

Email + Social Media: Strategies & Tools

Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

-Cloudbeds


Wednesday, July 8, 2015, 2:00 PM EST (TBA)

Wednesday, July 15, 2015, 2:00 PM EST

Understanding the Guest Experience, presented by Liz Day

Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

- RezStream

    

Wednesday, August 5, 2015, 2:00 PM EST (TBA)

Wednesday, August 12, 2015, 2:00 PM EST

Attracting Millennials to Your Bed and Breakfast

The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.                -Forfeng Designs/Forfeng Media


Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)

RezStream Cloud, presented by Josh Wise

Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

RezStream


Wednesday, September 9, 2015, 2:00 PM EST (TBA)
Wednesday, September 16, 2015, 2:00 PM EST (TBA)
Wednesday, September 23, 2015, 2:00 PM EST (TBA)
Wednesday, October 7, 2015, 2:00 PM EST (TBA)
Wednesday, October 14, 2015, 2:00 PM EST (TBA)



Wednesday, October 21, 2015, 2:00 PM EST

10 tax tips for B&Bs

We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.

-Legare, Bailey and Hinske, LLC




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