Wednesday, May 6, 2015
Google Local - Only The Top 3 Remain!
Google Search Engine Result Pages (SERPs) have recently changed yet again!
Yes - it's a known fact that Google changes all the time - but their most recent change for "Bed and Breakfast" and "Lodging" phrases has minimized the Local playing field down to the top 3 contenders. Local Listings 4-7 have dropped away. If you used to be in the 7 pack, you may not be ranking locally at all now. If you are not aware of the difference between Local and Organic (FREE) placement, and haven't recognized this latest change and its effect on your placement, we welcome you to come to this webinar to learn more about Local vs. Organic, and what role your Website does and doesn't play in the Google Search Result Pages. It's a must know for all Innkeepers and Property Owners!
Wednesday, May 20, 2015
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.
-Forfeng Designs/Forfeng Media
Wednesday, June 24, 2015
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.
Wednesday, July 15, 2015
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.
Wednesday, August 19, 2015
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.