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The PAII Staff & Volunteers


Kris Ullmer, PAII Executive Director

In her 20 years of experience as the Administrator of the Wisconsin Bed & Breakfast Association (WBBA), Kris developed skills and attributes to manage an association during both lean and robust economic times, and periods of growth and maturity. WBBA is recognized throughout the B&B innkeeping industry as the B&B association to imitate.  Just as innkeepers strive to exceed guest expectations, it’s been her priority to deliver outstanding service to the association and personal attention to the members.

PAII, with a membership of innkeepers, aspiring innkeepers, interim innkeepers, industry consultants and vendor partners, presents an annual conference and trade show, with the next event in January 2016.  Members look to PAII as the indispensable source of information year 'round on innkeeping trends, products, and services, which are conveniently delivered by e-publications and webinars.

Working independently or with members, volunteers, committees, and a Board of Directors are association management essentials that Kris brings to PAII.  Her membership in ASAE (American Society of Association Executives) and the Wisconsin affiliate provided education on association management best practices.    Kris’ record of developing and delivering  opportunities and programs of value to innkeepers, vendors, and aspiring innkeepers is balanced with fiscal responsibility. 

In 1987, Kris and Randy (spouse) opened the first B&B in Merrill (located in central Wisconsin) and they enjoyed innkeeping for 10 years. Upon immediately joining the new state B&B association, Kris volunteered to serve on the newly formed Standards Committee, charged with developing the inspection program.  A few years later she became the Membership Coordinator and with the rapid growth of the membership, the association leaders identified the need for a director to manage the association; Kris was hired in 1995.  Within 2 years she encountered a WI law that prohibited any additions to an historic B&B – her home - which required her to surrender her B&B license in order to construct an addition to house an office. And, eventually, that law was eliminated by her and the association’s legislative efforts. 

When out of the office, Kris is an avid X-C skier, and is of the opinion that Wisconsin winters are not long enough. Other seasons find her on Craftsman/Frank Lloyd Wright architectural & design excursions, biking, shooting pistol and shotgun sports, and teaching / coaching Women & Youth shooting programs.



Susan Pickford
Bookkeeper and Executive Assistant

Bookkeeping has enabled Susan to work in a variety of industries - everything from sanitation to oil to a department store.  When re-entering the workforce after being a stay-at-home mom, Susan started a "seasonal” job at Kohl’s that turned into 7 years.  After Kohl’s, Susan did bookkeeping for a  sanitation company, then moved to Wilmington, NC and worked in Human Resources/Accounting at an oil company and now for the past 3 years is working for PAII.  Along with being the bookkeeper for PAII she also helps in membership along with any other special project needs.

 Susan is married, has a 23-year-old daughter and three stepchildren.  Having spent the majority of her life in Atlanta, Susan and her husband along with their 3 dogs now live in Mississippi.  When Susan is not working, you can find her out running, taking a walk with her husband or planning her next travel adventure.  You can reach Susan at


Erik Spence, Erik is a native of Northeastern Pennsylvania, and earned his Bachelor’s Degree in Hotel,  Restaurant and Institutional Management from the Pennsylvania State University in 1992. Shortly after college, he entered his management career with Chi Chi’s Mexican Restaurant, earning promotions within two years to Executive Chef, and then promoted to Assistant General Manager.  

With his skill and ability to work with others, Erik became part of the Corporate Training Team to open new restaurants in the Pittsburgh region for this established chain.  Erik then expanded his hospitality experience by moving to central West Virginia, where he was hired as the Assistant General Manager at Garfield’s Restaurant and Pub to oversee staff training, advertising and marketing, instituting cost control measures, and improving guest experiences.  Later, while still living in West Virginia, Erik was hired by Stonewall Resort and Conference  Center, a Four Diamond AAA Award Winner. As the General Manager of Stillwater’s Restaurant and TJ Muskie’s Lounge, their premier food and beverage outlets, he oversaw restaurant and lounge operations and worked side by side with banquet and conference teams, and sales department personnel. Later, he assisted in the opening and management training for two more dining venues at the resort, one being the Arnold Palmer Signature Golf Course’s Clubhouse Restaurant, and the second a dinner excursion yacht.  

In late 2004, Erik moved to Northeast Missouri and was hired at the Garth Mansion Bed and Breakfast for their newest addition, The Woodside Restaurant. After just four months, he was  promoted to Restaurant Manager and six months later became their Executive Chef, creating elegant six course daily features, preparing wine lists and training restaurant staff. Erik also  served as the Wedding Planner and Events Coordinator at the Garth Mansion.  In 2011, he was hired by the Historic Hannibal Marketing Council, a not for profit organization, as the Director of the Twain on Main Festival. Erik held this position for the past five years, and each year the springtime arts and crafts festival continued to grow and flourish, bringing ever increasing tourism to the city of Hannibal, Missouri.

His one on one personal approach, willingness to go the extra mile, and innovative approach to festival planning with interactive mapping and web page design, consistently brought a high vendor return rate.  In 2012, Erik began specializing in business functions, weddings, festival planning, and event consultations, building a solid reputation with his clients through past experience, honesty, integrity and dedication as the benchmarks for his success.  

Erik has been married for 21 years to his wife Sandra, who is also from Northeast Pennsylvania. Together, they have two daughters who are active in community events and school programs.

Meet the Board 

Janice DeLerno, Owner and Innkeeper

The Stockade Bed and BreakfastBaton Rouge, LA 

21 years in the Innkeeping Industry

Board Experience: Current President of Louisiana Bed and Breakfast Association (LBBA), Director on Louisiana Travel Promotion Association and Louisiana Tourism Development Association

I would like to Reinvent PAII to be the “GO-TO” organization for innkeeper support in the ever-changing world associated with innkeeping.        


John P. Finneran, Caldwell House Bed and Breakfast, Salisbury Mills, New York 

John is currently the Chairman, CEO, and Managing Member of the Finneran Family LLC whose principal operations include investments in Real Estate and Marketable Securities. Among the Group’s holdings include the Caldwell House Bed and Breakfast - a multi-award winning fourteen room Inn located near the USMA at West Point.

Prior to forming the Finneran Family LLC, John was the Senior VP and CFO for The Edison Mission Group (1999 - 2011) (“EMG”) the unregulated power generation, energy trading, and Investment business of Edison International (“EIX”).

John previously was SVP of Finance and Treasurer of Richfood Holdings (1998-1999), a Fortune 500 food retail and wholesale distribution company that merged with Supervalu. 

Before that, he served as CFO and Treasurer of Dominion Energy (1995 – 1998) and VP & Treasurer of Potomac Capital Investment Corporation (1986 -1995) where he managed a $2 billion fixed income portfolio.

Earlier experience included positions at the accounting firms Price Waterhouse and KPMG. He is a CPA.

John earned a BBA from Siena College; an MA in accounting/tax from George Washington University; and did post-graduate studies in finance at George Mason University. He has served as a lecturer of finance at Georgetown University. Before that, he was an adjunct professor of accounting at Northern Virginia College.

John serves on the Board of Advisors at his alma mater – Siena College, and is a Director of Medicus in Christi, a charitable organization founded to provide medical care to impoverished peoples of the Third World. In addition, John serves on the Board of Directors of the national Bed and Breakfast Association (Professional Association of Innkeepers), is President of the NYS Bed and Breakfast Association (ESBBA), and is a Board member of the Hudson Valley Lodging Association. He also serves on the Board of the Blooming Grove/Washingtonville and Cornwall Chambers of Commerce.

John and his wife of nearly 32 years, Dena, have five grown children. In his spare time, John likes to golf, read, workout, and maintain the grounds of their Inn.

Venetia McEntire

Boone's Lick Trail Inn and Boone’s Colonial Inn, 
St Charles, Missouri


After graduating from the University of Missouri, Venetia spent a few years with a market investment firm, before returning to the family business at Boone’s Lick Trail Inn in 1990.   Venetia now owns and operates two inns in Historic Saint Charles, Missouri. Her family business started in 1987 with the Boone's Lick Trail Inn at 1000 South Main St., which is in its 28th year with 8 rooms. In 2006, Venetia purchased two buildings, a 178 year old property and a 158 year old building, at 322-326 South Main Street.   After two years of renovation via Federal and State historic tax credits, Boone's Colonial Inn opened in 2008 with 3 suites. Recently a fourth pied de terre was renovated at the property and is now offered to guests.  In addition, the Inns offer private dining from 2 to 38 people and focus on creating guest tailored events.  Venetia's talents include event planning for meetings, small corporate events, culinary presentations, special events and one of a kind weddings.

Actively involved in preservation and community efforts Venetia chaired and executed the 2004 Lewis & Clark National Signature Event in Saint Charles, Missouri securing over $600,000 in not-for profit funds which attracted 250,000 visitors over ten days with a media impact of $5.3 million dollars for the community.  The event was recognized by the U.S. Travel Association with an Odyssey Award for best advertising campaign in 2005.  Venetia also consults for small lodging facilities and boutique inns as well as assisting her husband Steve with his tourism consulting business.  Venetia, Steve and Hunter (the Inn Dog) enjoy raising their 5 year old son Wyatt at the busy inns, traveling and sharing an important part of history in Westward expansion.

Jack North, Mayhurst Inn, Orange, VA 

Jack and Pat North purchased Mayhurst Inn in 2004 and have truly enjoyed their innkeeping experiences for the past 11 years.  In some of his "previous lives" Jack received a BA (Political Science) and MA (Business Administration), served as an officer in the US Army (Infantry) for 20 years retiring as a Lieutenant Colonel, and married the girl of his dreams. Following his retirement from the Army he was the Director of Federal Programs for a major Healthcare Corporation.  Jack is a founder and past President of the Inns at Montpelier and a Past Board Member and President of the Bed and Breakfast Association of Virginia. Jack is now a happy Innkeeper, an avid gardener, amateur cook and an enthusiastic historian who loves living in the history of Mayhurst and meeting new people.  

 Julie Rolson, Garth Woodside Mansion, Hannibal, MO (bio coming soon)

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