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The PAII Staff & Volunteers


295 Seven Farms Drive, Ste. C-236 * Charleston, SC 29492 * 856-310-1102

Kris Ullmer, PAII Executive Director

In her 20 years of experience as the Administrator of the Wisconsin Bed & Breakfast Association (WBBA), Kris developed skills and attributes to manage an association during both lean and robust economic times, and periods of growth and maturity. WBBA is recognized throughout the B&B innkeeping industry as the B&B association to imitate.  Just as innkeepers strive to exceed guest expectations, it’s been her priority to deliver outstanding service to the association and personal attention to the members. PAII, with a membership of innkeepers, aspiring innkeepers, interim innkeepers, industry consultants and vendor partners, presents an annual conference and trade show, with the next event in January 2016. 

Members look to PAII as the indispensable source of information on innkeeping trends, products, and services, which are conveniently delivered by e-publications and webinars.  Working independently or with members, volunteers, committees, and a Board of Directors are association management essentials that Kris brings to PAII.  Her membership in ASAE (American Society of Association Executives) and the Wisconsin affiliate provided education on association management best practices.    Kris’ record of developing and delivering  opportunities and programs of value to innkeepers, vendors, and aspiring innkeepers is balanced with fiscal responsibility. 

In 1987, Kris and Randy (spouse) opened the first B&B in Merrill (located in central Wisconsin) and they enjoyed innkeeping for 10 years. Upon immediately joining the new state B&B association, Kris volunteered to serve on the newly formed Standards Committee, charged with developing the inspection program.  A few years later she became the Membership Coordinator and with the rapid growth of the membership, the

association leaders identified the need for a director to manage the association; Kris was hired in 1995.  Within 2 years she encountered a WI law that prohibited any additions to an historic B&B – her home - which required her to surrender her B&B license in order to construct an addition to house an office. And, eventually, that law was eliminated by her and the association’s legislative efforts. 

When out of the office, Kris is an avid X-C skier, and is of the opinion that Wisconsin winters are not long enough. Other seasons find her on Craftsman/Frank Lloyd Wright architectural & design excursions, biking, shooting pistol and shotgun sports, and teaching / coaching Women & Youth shooting programs.

Susan Pickford, Bookkeeper and Executive Assistant

Ruth Ann Hattori, Conference Manager

Judy Schneider, Manager of Vendor Services

Meet the Board 

Janice DeLerno, Owner and Innkeeper

The Stockade Bed and BreakfastBaton Rouge, LA 

21 years in the Innkeeping Industry

Board Experience: Current President of Louisiana Bed and Breakfast Association (LBBA), Director on Louisiana Travel Promotion Association and Louisiana Tourism Development Association

I would like to Reinvent PAII to be the “GO-TO” organization for innkeeper support in the ever-changing world associated with innkeeping.        


Julie Rolson, Garth Woodside Mansion, Hannibal, MO (bio coming soon)

Lynn Carlson, Inn at MontfordAsheville, NC  (bio coming soon)

Heather Turner, Owner and Chief Logroller

Forfeng Designs/Forfeng Media, Enfield, CT 

20 Years in the Restaurant Industry plus 12 Years working with the Innkeeping Industry.

Board Experience: District 53 Toastmasters Social Media Chair and Leadership Institute VPPR Trainer, Cromwell Community Toastmasters VPPR Executive Board, Speech Weavers Toastmasters VPM Executive Board, Friends of the Palm Springs Library Board of Directors, Bradford Business Association Board of Directors, Vice President Lake Sunapee Region Chamber of Commerce Board of Directors, Sunapee Area Business Group Chair MicrocreditNH, Friends of the Bradford Area Community Center Board of Directors, Bradford Area Community Center Board of Directors, Ambassador Glastonbury, CT and Chicopee, MA Chambers of Commerce and Granite State Ambassador.

I would like to help PAII become a resource for Innkeepers for support and education in challenging world that is the innkeeping industry.


Jack North, Mayhurst Inn, Orange, VA (bio coming soon)

Jerry Phillips, Rittenhouse Inn, Bayfield, WI  (bio coming soon)

Jerry serves as a non-voting member representing the DIA to assure the smooth transition of PAII to a nonprofit.

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Innkeeping Events

7/17/2015 » 7/19/2015

11/2/2015 » 11/3/2015
Washington Bed & Breakfast Guild's Annual Meeting and Conference

11/4/2015 » 11/5/2015
2015 Annual PABBI Conference

WBBA Aspiring Innkeeper Seminar

11/8/2015 » 11/10/2015
WBBA Innkeeping Conference